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Boulder Roubaix Road Race

We worked with DBC Events to help with email marketing, social media, online contests and partnerships promoting the Mercedes-Benz of Westminster 2017 Boulder Roubaix Road Race presented by Wheels Manufacturing. Our goal was to encourage athletes to pre-register and to help provide exposure and brand impressions for race sponsors.

Media & Editorial Coverage Obtained:

DBC Events has been hosting cycling races and events since 1988. The Boulder Roubaix is hosted every other year and draws 1,000 athletes from 15 states. This race kicks of the spring cycling season and is one of the most popular races in Colorado.

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